The name of the style in translation on Russian language — «decorative art». It has clear rules and permissible boundaries, in clothing is bright and recognizable
People in Europe were recovering from their experiences of World War I
History of Style
Emancipation swept the world. During the war, women had to take over many male responsibilities. They began to learn men's professions and did it very well. This led to a struggle for equal rights
20s of the 20th century
Industrialization was in full swing. Clothes began to be sewn in factories. But the clothes that were mass-produced were boring and did not appeal to all women. Fashionable women wanted to look unique, like in the good old days
were coming to their senses after
the experience of World War I
People in Europe
Emancipation swept the world. During the war, women had to take over many male responsibilities. They began to learn men's professions and did it very well. This led to a struggle for equal rights
Industrialization was in full swing. Clothes began to be sewn in factories. But the clothes that were mass-produced were boring and did not appeal to all women. Fashionable women wanted to look unique, like in the good old days.
Feminine silhouette leaves femininity romanticism and restraint
Transformations in clothing
Women's clothes no longer emphasized the figure. The waist was concealed. Skinny girls who looked more like men were considered beautiful. Narrow hips, no waist, small breasts. Short hairstyles became fashionable
romance goes away femininity
and restraint
From a woman's silhouette
emergence of style
Despite the struggles, women remained with the desire to stand out, surprise, and attract
were left with a desire to stand out,
surprise and attract
In spite of the struggle, women
1925
The exhibition of decorative and industrial arts held in Paris legitimized and gave its name to that trend of fashion in art and clothing. An amazing and daring style of Art Deco (Arts Decoratifs) appeared, preaching decorative art in clothing
style mix
Under the influence of different cultures and their achievements there was an incredible mixture of styles
neoclassicism
Art Deco was a mix of different fashion trends:
constructivism
cubism
eastern flavor
modernism
abstractionism
style features
Art Deco in clothing creates contradictory images, flamboyant and understated
contradictory images, flamboyant
and restrained
Art Deco in clothing creates
Ladies in those dresses look playful but not vulgar, pretentious but unproof, pompous but elegant
The simple cut of the dress hides the gentle curves of the female body, but at the same time allows coquettish cuts, almost full exposure of the shoulders or back. Lace and semi-transparent chiffon hint at sexuality
expensive materials
To give them a pompous look, they were embroidered with glittering sequins, beads, stones, and lace. Feathers, furs, fringes, and artificial flowers were popular decorations. Monochrome embroidery with ethnic notes, matching the color with the tone of the dress, was widely used. The main variant of the pattern on dresses -geometric patterns. Floral patterns were used less often
Dresses were made of delicate velvet, flowing silk, and light chiffon
velvet, flowing silk, light chiffon
The dresses were made of delicate
luxury details
Handbag or clutch bag should be small, trimmed with rhinestones. Bulky, bright jewelry. Long earrings, multi-layered beads, bracelets, rings. Particular attention was paid to headdresses, without which no woman ever appeared in public
The main emphasis was on sophisticated and refined accessories
The typical hat in the art deco style had a cloche shape, its laconic form reminiscent of a flower bell. The signature of the fashion trend were also the headbands and headbands with obligatory decorations
The shoes were designed for dancing. The shoes were made so that they would not slip off the foot. Shoes with a strap were a symbol of the golden twenties, the time of exuberant parties and dance marathons. The ultimate in extravagance was the dance shoe made of the same there fabric as the weekend dress
The stockings were produced only in light, light luster, flesh-colored, pink, and golden-sand colors. The gloves that were supposed to accompany the evening gown were also supplemented with embroidery, painting, pleating, and incrustations
art deco in men's fashion
As a business suit, men began to use the noble three-piece and two-button jackets, and evening tailcoat gave way to the ceremonial tuxedo. Checked jackets, tartan sweaters, golf pants and bridges, and a knit tie first appeared in the men's closet. And then striped pants, sports pullovers, knitted sweaters, leather raglans
The male image is just as expensive, exclusive, but less innovative than the female one
Art Deco in cinema
With the release of «The Great Gatsby», interest in this style has seriously increased
«The Great Gatsby» interest in this
style has increased dramatically
With the release of the film
People began to throw parties in the dress code of the 20s. They turned out fantastically refined toilets, reflecting luxury, sophistication and security, the nostalgic charm of a bygone time
The world literally descended from the uma, struck not only by the acting, but by the magnificent costumes
art deco is alive
This style is still in demand among the stars, they wear dresses in this style for various events, from parties to award ceremonies
Camille Belle
Nicole Kidman
Salma Hayek
Art Deco is not just alive today, but still being reinvented and renewed
Art Deco today
If you want to create yourself a look in this style, just stick to some rules
Dress
It should look expensive. Give preference to natural silk, velvet. The decor of the dress can be different, it can be embroidered with glass beads, lace, ribbons, etc
It should look expensive. Give preference to natural silk, velvet. The decor of the dress can be different, it can be embroidered with glass beads, lace, ribbons, etc
Dress
Shoes
Simple in style. Decor may be present. It can be shoes- palm shoes with a medium-height heel. It is possible to give preference to sandals on thin straps. Another option is booties
Accessories
Use hats, veils, necklaces, earrings, clips, bracelets, gloves, small handbags or clutches. If you have long hair, style it in waves, gather it or hide it under a hat
Shoes
Simple in style. Decor may be present. It can be shoes- palm shoes with a medium-height heel. It is possible to give preference to sandals on thin straps. Another option is booties
Accessories
Use hats, veils, necklaces, earrings, clips, bracelets, gloves, small handbags or clutches. If you have long hair, style it in waves, gather it or hide it under a hat
Makeup
The right makeup should be contrasting. Dark shadow, bright lipstick. Skin should be as light as possible
The right makeup should be contrasting. Dark shadow, bright lipstick. Skin should be as light as possible
Makeup
Try it. Create new images. Each new image is a new feeling, mood and emotion. Let your life be varied, bright and full!
